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From school supplies to SATs, Edutechs revolutionize education

How startups that combine education and technology work


The union of education with technology goes very well, thank you. The latest industrial and technological revolution allowed several areas to take an exercise in rethinking the whole way of delivering products and services. With education, it was no different. Today, dozens of Edutechs come up with alternatives to the traditional teaching method. If fintechs dominated the market in the last decade, experts say the next 10 years should be from edutechs.

But what, after all, are edutechs? Startups that mix education and technology, using innovative solutions like virtual reality, artificial intelligence and big data or rethinking business models that, compared to our way of life, were plastered. The result is a more streamlined, democratic, effective education that prepares students for the future.




Does that mean that technology is enough to improve children’s education? Not really. A JPAL North America survey compiled 126 studies on edutechs and found that technology can often be an enemy and increase problems of access to education.

The indisputable fact is that making computers available, for example, increases the ability of children and teenagers to use machines. But the use of PCs is not related to better grades.

In Lumiar, for example, we understand technology in education as a fundamental tool for teaching, but our understanding and application of classroom innovations goes far beyond making computers or other gadgets available to students. We think technology teaches us how to reason and can help in the development of children’s logic. In addition, we prepare the students for a hyperconnected world – that is, we discussed topics of vital importance in the decade, such as excessive information and fakenews.


Edutechs: from school supplies to SATs

The best way to understand how these companies work is the practical examples of what they have been doing for our education. Here in Brazil there are 364 edutechs, according to the Brazilian Startups Association – the highest number among registered startups. That is, the Brazilians really understood the opportunity (and the need) to evolve the teaching methodology.

The number of young Brazilian companies investing in this field shows that there are gaps to be filled in almost every stage and element of education. In other words, from kindergarten to higher education, from the use of virtual reality in teaching to change the way of selling school material, startups are modifying all these processes.

The variety begins with Eduvem, a startup that uses technology, design, and usability to create applications and tools that aid learning and passes through the already consolidated and famous Descomplica, a subscription model with online classes focused on college entrance exams.